{"id":15183,"date":"2025-09-15T11:46:28","date_gmt":"2025-09-15T09:46:28","guid":{"rendered":"https:\/\/madroom.it\/?page_id=15183"},"modified":"2025-09-26T12:09:47","modified_gmt":"2025-09-26T10:09:47","slug":"friskura","status":"publish","type":"page","link":"https:\/\/madroom.it\/en\/friskura\/","title":{"rendered":"Friskura"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"15183\" class=\"elementor elementor-15183\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a43bf4f e-flex e-con-boxed e-con e-parent\" data-id=\"a43bf4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01bb140 e-con-full e-flex e-con e-child\" data-id=\"01bb140\" data-element_type=\"container\" id=\"hero-banner\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb3f66 elementor-widget elementor-widget-html\" data-id=\"bbb3f66\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/gsap@3.12.5\/dist\/gsap.min.js\"><\/script>\r\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/gsap@3.12.5\/dist\/ScrollTrigger.min.js\"><\/script>\r\n<script>\r\n  gsap.registerPlugin(ScrollTrigger);\r\n\r\n  gsap.from(\"#hero-banner\", {\r\n    clipPath: \"inset(0 0 100% 0)\",   \/\/ nascosto dal basso\r\n    opacity: 0,\r\n    duration: 1.6,\r\n    ease: \"power4.out\",\r\n    scrollTrigger: {\r\n      trigger: \"#hero-banner\",\r\n      start: \"top 80%\"\r\n    }\r\n  });\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2a117b e-con-full e-flex e-con e-child\" data-id=\"a2a117b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4701a3 e-con-full e-flex e-con e-child\" data-id=\"e4701a3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf70da4 elementor-widget elementor-widget-text-editor\" data-id=\"cf70da4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Friskura is an e-commerce project dedicated to the sale of fresh fruit and vegetables and preserves, created to convey the freshness, authenticity, and quality of its products, combined with the convenience of rapid delivery.<\/p><p>For the client, we handled the entire brand identity, creating a distinctive image consistent with the brand's values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbb5090 e-con-full e-flex e-con e-child\" data-id=\"dbb5090\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac1dc8 elementor-widget__width-auto e-transform elementor-widget elementor-widget-button\" data-id=\"6ac1dc8\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.100000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Identity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-657c5e3 e-con-full e-flex e-con e-child\" data-id=\"657c5e3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a66e1e e-con-full e-flex e-con e-child\" data-id=\"5a66e1e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c895536 e-con-full e-flex e-con e-child\" data-id=\"c895536\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f5e442 e-flex e-con-boxed e-con e-parent\" data-id=\"9f5e442\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-606d8cb e-con-full friskura-1 e-flex elementor-invisible e-con e-child\" data-id=\"606d8cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_delay&quot;:500,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fbdbfb e-con-full friskura-2 e-flex e-con e-child\" data-id=\"3fbdbfb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a6440e e-con-full e-flex e-con e-child\" data-id=\"8a6440e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be697b e-con-full eutonia-2 e-flex elementor-invisible e-con e-child\" data-id=\"2be697b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fab15b0 e-con-full eutonia-2 e-flex elementor-invisible e-con e-child\" data-id=\"fab15b0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba47080 e-con-full friskura-4 e-flex e-con e-child\" data-id=\"ba47080\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Friskura \u00e8 un progetto di e-commerce dedicato alla vendita di ortofrutta fresca e conserve, nato per raccontare la freschezza, la genuinit\u00e0 e la qualit\u00e0 dei prodotti, unendo la comodit\u00e0 di un delivery rapido. Per il cliente abbiamo curato l&#8217;intera brand identity, creando un&#8217;immagine distintiva e coerente con i valori del brand. Brand Identity<\/p>","protected":false},"author":10,"featured_media":15189,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[38],"class_list":["post-15183","page","type-page","status-publish","has-post-thumbnail","hentry","category-portfolio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Portfolio Madroom |<\/title>\n<meta name=\"description\" content=\"Brand identity per Friskura: un\u2019immagine fresca, coerente e distintiva per l\u2019e-commerce di ortofrutta a domicilio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madroom.it\/en\/friskura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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