Pure Red

Pure Red is the brand through which OP Esperidio, backed by over 30 years of experience, introduces the world to Sicilian blood oranges: an authentic superfood renowned for its taste and color.

For the launch, we have developed an integrated communication project including: Brand Identity, an SEO-oriented website, Social Media Management, an exhibition stand, photo shoots, a launch commercial, custom semi-trailer graphics, and merchandising.
A project that has given the brand a fresh, powerful, and instantly recognizable image.