The logo that matters is not the most beautiful, but the most functional In the world of design-and even more so when it comes to visual identity-the...[more]

Community newsletters: building authentic relationships one email at a time In the constant noise of digital, making real connections is the most revolutionary strategy. And the newsletter, if well constructed, can...[more]

Data analytics and business decisions: opportunities and challenges Data everywhere, but only those who can talk count We live in an age when every company, large or small,...[more]

Conversational commerce In a world where consumer habits are evolving at the speed of connection, the way we sell and converse with customers has also undergone a...[more]

Artificial Intelligence and Communication: Opportunities, Limitations and Strategy In recent years, artificial intelligence (AI) has revolutionized the way we work, interact and communicate. In particular, the field of communication...[more]

CRM: the tool every company should adopt (and really make a difference) We live in an age when relationships are everything. Customers are not just looking for products or...[more]